The swedish giant H&M has long been known for providing high fashion for low prices. When Hennes (its name until 1968) first started as a womenswear store 65 years ago, I don't think the founders ever thought it would reach the world (literally), and got to the US in 2000, opening the first store in NYC. They were the pioneers in making runway to real way happen in a REAL way, having Karl Lagerfeld to create a collection for them in 2005, continuing with Stella McCartney, Matthew Williamson, Lanvin and Versace, just to name a few.
Nowadays, the plan is to open in Bulgaria, Latvia, Malaysia and Mexico, among others and what better way to continue that expansion than with a collaboration with Maison Martin Margiela, the french maison that has make the unimaginable (sort of) wearable and has an amazing uniqueness in its designs.
French Elle has printed the first look of the tightly kept collection, making november 15th look even further away. Start planning what to wear this dress with!